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Book production.

Making the book is only one part of the process and to be honest, the easy part. Marketing and promotion is the most important and the hardest activity.

This page describes the process we follow, what the costs are and how the royalties are shared, so you can be clear what to expect.

Production Cost


High Street Bookshops


Print on Demand





inc. VAT

Our production process

These are the steps we follow for your book.

Submit your manuscript
  1. Send us your manuscript.

  2. We review your manuscript

    • The review process can take a month, but we will go as fast as we can.

Contract offer
  1. We make you a contractual offer

    • If we think your manuscript has potential, we will offer you a contract that clearly states what we will do for you, how much it will cost and how royalties will be shared. 

    • If we decide not to make you an offer, the process stops here.

  2. You sign and return the contract.

    • You review the contract and if you are happy, sign, date and return it.

  3. You make payment

    • Once you have made the payment, we move onto the next step.

Author questionnaire

We send you a questionnaire to fill in and return to us.

  1. Personal Information
    1. Contact information and address
    2. Hobbies
    3. Professional qualifications
    4. Short autobiography - this will go in the 'about the author' section in the book and on websites
    5. What do you hope to achieve from publishing this book?
    6. Email a photo of yourself - we will use this on websites.
  2. About Your Book
    1. Brief description about your book - this is known as the 'blurb' to grab the potential readers attentions and make them want to buy and read your book.
    2. Are there any books similar to yours?
  3. Target Audience
  4. Publicity and Promotion
    1. Names and addresses of any bookshops that you frequent, or are local to you.
    2. Local newspaper
    3. Local radio station
    4. Magazines you think could be interested in your book
    5. Websites that you think could be interested in your book
  5. Author Promotion
    1. Do you have a website?
    2. What social media accounts do you have? ​
    3. Can you attend promotional events?
Formatting and layout

We transform your manuscript and make it into a book.

  1. We add your manuscript

    • We add your manuscript to our book template.

  2. We add your additional text

    • We add the about the author, the blurb, the acknowledgement and the introduction to our book template.

    • We assign an ISBN number

  3. We assign your book it’s ISBN.

    • The International Standard Book Number (ISBN) is a 13-digit number that uniquely identifies books and book-like products published internationally.

  4. We create the publishing page

    • This includes legal statements about your rights as the author, it states your ISBN, it lists us the publisher (name, address, web address).

  5. We choose the font and style

    • Our default font style and size are “Times New Roman, 12”. 

    • This is a very common font used by books, newspapers and magazines, because we the readers, are so used to this font.  

    • However, the book’s genre can impact the font style and size, e.g., children’s books with lots of pictures, often use much bigger and ‘sans-serif’ style fonts.

  6. We choose the book size

    • Our default book size is 5” (13 cm) wide x 8” (20 cm) high.

    • This can be changed if you had a specific size in mind, e.g., children’s books that are full of pictures, are often much larger.

  7. We send you a draft document to review

    • We send you a copy of the book as a Microsoft Word document (or a PDF if you do not have Word), so you can check and confirm you like the layout, font style and size.

    • We can print and post you a draft book on A4 paper, if you prefer to have a paper copy to review.

    • REMEMBER: this is just to check the visual layout of the text. We haven’t proof-read it yet. That comes next.

Proof-read, amend, repeat
  1. We proof-read your book

    • We read the text, again and again and again, looking for spelling mistakes, typos and grammatical errors.

    • We use automated tools and real people reading your book, looking for mistakes.

  2. We make corrections, edits and changes

    • We amend the draft book with any changes we recommend and send you a new draft to review and approve (or reject).

    • We take our time on this step, to ensure your book is as perfect as it can be. There's no harm having multiple edits.

  3. You sign-off the draft book

    • When you are happy with the contents of the book, we ask you sign-off the draft.  

    • We then consider the draft ‘locked’ and don’t make any more changes to the content.

Design the cover
  1. Discuss our thoughts about the book cover

    • We work on book cover ideas together.

  2. We create, review and edit the book cover

    • We produce the first draft of the book cover

    • We add your ‘blurb’ to the back cover.

    • We add publishing information, ISBN number and barcode to the back cover, along with our name and logo (discreetly).

    • Reviewing and editing the book cover continues until you are happy with it.

  3. You sign-off the draft book cover

    • When you are happy with the contents of the book, we ask you sign-off the draft.  

    • We then consider the draft ‘locked’ and don’t make any more changes to the content.

Publication day !!!

Congratulations! Your book is going to the printers.

  1. Printing

    • We instruct our printer to produce the first run.

  2. Registration

    • We register your book with:

      • Neilson's (the UK' national database of all books with an ISBN), and

      • Gardners Books (the UK’s largest wholesaler - this is where Waterstones buy their books from).

      • Waterstones.

      • Foyles.

  3. Distribution

    • We send you 20 copies of the book.

    • We send copies of your book to reviewers and book clubs, to generate interest. 

    • We send copies of your books to your local newspaper and radio station, to generate interest.

    • Gardners Books will only buy your book in volume, when their customers start to order them (independent, chain (e.g., Waterstones), specialist and online retailers and school & library suppliers).


The electronic world of books is just as important as physical books. Amazon has a huge market share, but there are other significant online retailers too. We submit your eBook to all of them.

  1. We produce your eBooks

    • We produce an eBook version for Kindle.

    • We produce an eBook version for Apple Books.

  2. We submit your eBooks to

    • Amazon

    • Apple

    • Barnes & Noble, Blackwell's, Goodreads, Nook, Rakuten Kobo, The Book Depository, World of Books

Promotion and social media

This stage never ends. Continual promotion to keep pushing your book. This is where you can assist too, self-promoting on your own social media accounts.

This stage never ends. Continual promotion to keep pushing your book. This is where you can assist too, self-promoting on your own social media accounts.

Social Media

Using social media is now very important for generating interest and a following.

  • MKK’s Social Media

    • We add messages to our social media accounts to promote you and your book.

    • We use Twitter, Facebook, Instagram and TikTok.

  • Twitter

    • Twitter is so simple to use on your smart phone.

    • If you don’t have a Twitter account, we can create one for you and set it up.

    • We can make your Tweets appear automatically on your website and on your Author page, on our website.

    • We can link our Tweets with your Twitter account to generate interest.

  • Videos

    • We will create a video, talking about your book and post that onto our social media accounts.


We send you a promotion plan

  • We send you a promotional plan, giving you ideas how you can help promote and market your book.


Press release

  • We create press releases, informing your (a) local bookshops, (b) newspapers and (c) radio station about you and your book. See if they want to interview you, the local author.


Reviewers and book clubs

  • We send copies of the book to reviewers and book clubs to generate interest.

  • The aim is they add their comments and links about your book on their social media, expanding your reach to an online audience.  This is why having your own website is useful.



How much will all this cost?

inc. VAT

We have deliberately priced our service at a much lower amount than our competitors, but we still provide the excellent level of customer service that you expect.

Most books don't sell in vast numbers, so our competitors charge a much higher production cost to ensure their profits. 


We are happy charging a lower amount to cover the production costs and keep the level of risk to a minimum for both of us.


We have more faith in your product and will make our profits from our share of the royalities.  If your book doesn't sell, we don't make money, so it's in our interest to promote the book to increase sales.

The Year 1 cost covers...

  • reviewing, editing and proof-reading your manuscript

  • designing the cover

  • assigning a ISBN number

  • printing and distributing your book

  • promoting and marketing your book

  • MKK's VAT & Corporation tax liability comes out of this fee too.

As a comparison - when I used a publisher to help publish my book in 2021, I paid £2,200 inc. VAT.

We want to provide a service that is much better value for money and a much better customer experience.

Sharing royalty payments

We have two models for sharing royalties depending on who prints and distributes the book...​

eBooks and "print on demand"

When books are sold online as an eBook or 'printed on demand' by the retailer, then the online retailer does all the work. The online retailer sends the VAT to HMRC, takes it's profit, pays for print and distribution (eBooks have a tiny distribution cost). The online retailer sends us the remainder, which we then share with you, the author. Because we do less, we pay you a larger royalty than for paperback books sold in high street bookstores.

Author's Royalty for eBooks &

Print-on-Demand books

(% of Net Sales Price)


Here is an example for a 150 page book...

  • cover: no additional cost for a colour image on the cover.

  • interior: no additional cost for black text on white pages.

  • Prices are per book.



List Price (inc VAT)

List Price (excl. VAT)


Retailer's Discount

Retailer's Discount

Print /Distribution Cost (e.g. 150 pages)

Net Sales Price

Author's Royalty

Author's Royalty




MKK Royalty

MKK pre-tax profit (per book)





















MKK print & distribution

When high street bookstores and book wholesalers buy your book from us, they pay what is called the "Net Sales Price". This is typically the book price that Joe Public pays in the shop, minus (upto) 60%, to cover the bookshop's costs and desired profit. We pay for the books to be printed and distributed, further reducing profit levels which can be shared as royalties.  We pay you a percentage of the "Net Sales Price". Seeing you book on the shelves in a high street bookshop is really cool, but it is actually the least profitable sales channel per book. You need a greater volume of sales to really earn good money from bookstore sales.

Author's Royalty for books

sold in high street bookshops

(% of Net Sales Price)


Here is an example for a 150 page book...

  • cover: glossy colour.

  • interior: matte white pages and black ink - no colour.

  • Prices are per book.

High Street bookshop

of the Net Sales Price

of the Net Sales Price

List Price (incl VAT)

List Price (excl. VAT)

Retailer's Discount

Retailer's Discount

Net Sales Price

Author's Royalty

Author's Royalty


Print Cost (e.g. 150 pages)

Distribution Cost

MKK pre-tax profit (per book)











(typical for the UK)

the price the retailer pays MKK

You can see from these three examples, the size of your royalty depends on

the 'Net Sales Price' and how the book is printed / distributed.



are the most profitable because there are no printing costs and distribution costs are negligible.



books come second because you don't have to pay the high-street retailer's profit margin.​


High Street Bookshops

are the least profitable, due to the retailer's margin and printing costs taking 80-90% of the list price.

​​Note about income tax


For UK-taxpayers, all royalities received are subject to HMRC Income Tax.

It is YOUR responsibility to report the income we send to you with HMRC and pay the tax due.

MKK Entertainment will not collect or pay any tax on your behalf.

For author's located outside the United Kingdom, please seek advice in your country about your tax liability.

charity, heart.JPG


05 FEB: Model 23R   27% profit,  20 of 23 profitable days 

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