One of our core principles is to donate a share of our profits to charity every year, starting with a minimum of 10%.

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As the business grows, we intend to donate more money every  year to charities that help people in the UK, in Africa and to animal welfare charities.

If we become really successful, we might even start a foundation :)

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Forrest Gump said, "Momma said there's only so much fortune a man really needs. The rest is just for showing off".